the research
In March 2023
a consumer research was held by New Sense Research,
shows that 80% of participants
declared to reduce significantly their consumption of sweets
by chewing the Sweet Victory Gum.
Proof of Product
Results
9 out of 10 people
lost weight
70% will recommend
the product
The average weight loss
is 2.6 Kilo per month
81% declared a
significant increase in control
of food choices
80% of participants
significantly reduced their consumption of
sweets
The product perceived as innovative for consumers that want to maintain their weight and to decrease sugar craving
80% decreased consumption of sweets
The effects of the gum are apparent from the first use but continued and prolonged use, significantly increased effectiveness. On day 1 of the experiment 53% of the participants claimed that they decreased sugar cravings. On day 4, this number increased to 79% and remained consistent.
consistency of the product's positive results
If the product was not effective, participants would not have continued to use it
81% felt more control over food choices
2.56
Consumption time with respect to meals
Consumption time
during the day
is a research company that specializes in conducting sensory research.
Sensory research deals with consumption analysis of products and services that stimulate and activate our senses, such as food products, detergents, cosmetic products, product packaging, audio products and more.
Target Audience
N=80
80% Women
20% Men
Age group
25-35=50%
Age group
36-45=50%
Interested in reducing the consumption of sweets and are not on any diet
Methodology
Home usage test
For two weeks, participants were asked to use the product for 3 times a day, total of 45 gums.
Participants were asked to weigh themselves 3 times during the research.
The research was carried in March 2023.
