the research
Groundbreaking Findings:
Clinical and Consumer Studies Reveal
Sweet Victory Gum’s Impact on
Reducing Sugar Cravings and Sugar Intake
by chewing the Sweet Victory Gum.
The Impact of "Sweet Victory" Gum on Sugar Consumption in Type 1 Diabetes Patients - Clinical Trial 2024
This study presents the findings of a double-blind, randomized clinical trial aimed at evaluating the effects of “Sweet Victory” gum (SVG) on sugar consumption and glycemic control in T1DM patients.
Ethical approval for the study was obtained from the IRB .
Participants were randomized in a 2:1 ratio into either the “Sweet Victory” gum (SVG) group or a placebo group.
They were instructed to chew the gum for at least two minutes before consuming sugary foods, up to three times daily, over a two-week period.
THE RESULTS
A significant decrease in the daily consumption of sweet foods was observed in the “Sweet Victory” gum (SVG) group compared to the placebo group.
The administration of “Sweet Victory” gum was associated with a reduction in sweet food consumption in patients with T1DM, primarily through its impact on taste perception.
Although no significant changes in glycemic control parameters were observed, the gum enabled participants to better manage their sugar intake, providing a potential behavioral intervention for dietary control in T1DM.
This pilot trial was conducted under the leadership of Dr. Roy Eldor, Director of the Metabolic Syndrome Unit at Tel Aviv Sourasky Medical Center.
Consumer Research - Proof of product
Results
9 out of 10 people lost weight
The average weight loss
is 2.6 Kilo per month
80% of participants significantly reduced their consumption of sweets
70% will recommend the product
81% declared a significant increase in control of food choices
The product perceived as innovative for consumers that want to maintain their weight and to decrease sugar craving
80% decreased consumption of sweets
The effects of the gum are apparent from the first use but continued and prolonged use, significantly increased effectiveness. On day 1 of the experiment 53% of the participants claimed that they decreased sugar cravings. On day 4, this number increased to 79% and remained consistent.
consistency of the product's positive results
If the product was not effective, participants would not have continued to use it
81% felt more control over food choices
2.56
Consumption time with respect to meals
Consumption time
during the day
is a research company that specializes in conducting sensory research.
Sensory research deals with consumption analysis of products and services that stimulate and activate our senses, such as food products, detergents, cosmetic products, product packaging, audio products and more.
Target Audience
N=80
80% Women
20% Men
Age group
25-35=50%
Age group
36-45=50%
Interested in reducing the consumption of sweets and are not on any diet
Methodology
Home usage test
For two weeks, participants were asked to use the product for 3 times a day, total of 45 gums.
Participants were asked to weigh themselves 3 times during the research.
The research was carried in March 2023.
