zip up
your sugar
craving
Clinically proven to decrease daily sweet food consumption
Improving people's life
by providing
a super power
to overcome
sugar cravings
Sweet Victory is a delicious proprietary chewing gum, in a range of flavors!
Made with the sugar-busting power of organic
gymnema plant leaf
3 pieces of gum
a day will give you the power to overcome sugar craving .
Let's stop the desire for sugar right in its tracks simply by blocking the sweet taste
sweet victory gum
tame sugar cravings with our delicious flavor range
How does it work?
Sweet Victory’s active ingredient comes from the “Gymnema Sylvestre” plant. The atomic arrangement of gymnemic acid molecules, the active ingredient in the plant, is similar to that of glucose molecules
These molecules, existing in the Gymnema plant, fill the receptor locations on the taste buds thereby preventing its activation by sugar molecules present in the food, thereby curbing the sugar craving.*
*Click to read the full reference
Go away sugar craving!
After every meal
chew 1 piece of gum for a few minutes,
until the gum loses its taste
Sugary foods
will then lose
their sweet taste
Effect lasts
up to
two hours
Our Story
It all began in the pastoral north of Israel, with two longtime
friends, nutrition and psychology, Shimrit Lev and Gitit Lahav,
in light of a serious medical condition…
faq's
Sweet Victory is a delicious proprietary chewing gum, made with the sugar-busting power of organic gymnema, a natural plant leaf. Sweet Victory stops your desire for sugar right in its tracks simply by blocking the sugar receptors*. This effect can last up to 2 hours.
In 2024, a clinical pilot study was conducted at Tel Aviv Sourasky Medical Center, led by Dr. Roy Eldor, Director of the Metabolic Syndrome Unit. This double-blind, randomized clinical trial with Type 1 Diabetes patients showed a significant decrease in daily sweet food consumption in the Sweet Victory group compared to the placebo group. These findings reinforce results from a consumer study conducted in 2023, which revealed that 80% of participants significantly reduced their sugar intake with Sweet Victory, and 90% experienced weight loss. For more details on the trials, please click here.
The duration of the effect differs from person to person. While the effect lasts for an average of one hour, some people experience the effect for up to two hours.
People also report that even after the effect has lessened or completely stopped, they often still have no desire for sweets or carbohydrate for a few more hours.
Sweet Victory’s active ingredient comes from the “Gymnema Sylvestre” plant. The atomic arrangement of gymnemic acid molecules, the active ingredient in the plant, is similar to that of glucose molecules. These molecules fill the receptor locations on the taste buds thereby preventing its activation by sugar molecules present in the food, thereby curbing the sugar craving*.
The active ingredient in Sweet victory works solely on the sweet receptors, so other flavors (salty, sour and bitter) remain the same. If you eat a fish meal, you will still enjoy it. You just won’t want to eat the dessert that follows.*
After chewing this gum for just a minute or two, eating other foods will not taste the same. While they will maintain their texture but they won’t taste sweet. If you eat chocolate after chewing the gum, it will just taste like butter.
We recommend chewing one piece of gum after every meal for maximum effectiveness.
According to previous studies, blocking the receptors for sweet taste on the tongue decreases sugar cravings*
The gum works on two levels – physiological and psychological.
- Physically: This SOS product has an immediate effect. After chewing the gum, eating sugary foods does not have the sweet taste we expect and are used to. As a result, we won’t have a craving for sweets for at least one hour.
- Psychologically: Most people crave something sweet at certain times of the day, such as immediately after having lunch. Over time, this craving becomes automatic and is very hard to change. Yet chewing Sweet Victory Gum at those most challenging times may slowly break our bad habits and help us rebuild better and healthier habits.
This depends on the amount of sweet cravings you face each day.
Consumer research shows that 3 pieces of gum a day enable people to significantly reduce their sugar intake *.
The active ingredient in the gum, based on the Gymnema Sylvestre plant, is considered to be safe *.
Sweet Victory has received all necessary GMP food supplement approvals and is manufactured in a leading dietary supplement factory.
Please note that children and pregnant women should consult with their physician prior to using the gum.
Since the 1920s, studies have been conducted on the Gymnema Sylvestre, mainly among animals and more recently among humans. Preliminary evidence suggests that Gymnema may be efficacious for the management of serum glucose levels in type 1 and type 2 diabetes, in addition to conventional drug therapy. Gymnema also appears to lower serum glucose and glycosylated hemoglobin (HbA1c) levels (Baskaran et al., 1990).
One major side effect of Gymnema is taste alteration. Studies show that Gymnema reduces our perception of sweetness inside the mouth (Brala & Hagen,1983; Lawless,1979; Meiselman&Halperin,1970; Meiselman&Halpern, 1970; Min&Sakamoto,1998; Simons, O’Mahony & Carstens,2002; Warren, Warren & Weninger, 1969).
Our product focuses specifically on this positive side effect that reduces human craving for sweets, rather than on the plant’s main effect of balancing sugar level among diabetics.
The “Gymnema Sylvestre” originates in India. Also known as “Gurmar”, it means “sugar destroyer” in Hindi. This plant, considered to have unique virtues, has been used in ayurvedic medicine for over two thousand years*. Ancient medicine uses the plant for a number of health-related problems, including high blood sugar levels, high cholesterol and triglyceride levels, heart diseases and excess weight.
